Many professionals understand the importance of LinkedIn in your job search and how to start pursuing job opportunities using this professional networking platform. Once you have these basics under your belt, you are ready to move forward to more advanced LinkedIn job search strategies listed below.
Note: Even if you are not actively seeking an opportunity right now, following these tips for branding yourself and increasing your visibility and credibility across your network will only advance you further in your career and prepare you when it is time for a new opportunity or career change.
- Brand Yourself: It is essential that you know your unique value and communicate it effectively. To do this, identify your top three to five overlapping strengths that you feel will support your desired career direction. Now create/find a word or phrase that can become your personal brand and that represents these strengths. Develop a short pitch that can follow your brand, describing your strengths in more detail. Most importantly, feature your personal brand in your Profile Header and both your brand and your supporting pitch in your Profile Summary.