If you're running a business, I'm sure you've heard about LinkedIn. LinkedIn is considered as the social media site for business professionals and it has made a big splash in the business world.
The secret to success with LinkedIn is topping the search results within this medium. But how can you ensure that your profile appears at the top of the search rankings? Well, I'm going to share some important key points that can lead you to the top of LinkedIn search results.
The first thing that you need to realize is the influence of keywords. Basically, a LinkedIn profile that is strategically sprinkled with the keywords that you want to rank for will guarantee that you show up at the top of the search rankings. There are five areas in your LinkedIn profile that needs to contain your chosen keywords:
The first part is the "headline". The headline should let people how you can assist them or it should introduce your products and services that you offer. Make it a short, clean and compelling headline. Your headline should explain what you do, and it should show the benefits they can get for connecting with you. Insert keywords when trying to make your headline. This will improve your search rankings. The next areas that must contain your keywords are "current work experience" and "past work experience". Adding keywords on this area will make you profile more relevant, thus increasing your page rank in search results. Here, you may use niche-specific keywords.
The fourth area is the "summary". The summary is perhaps one of the most important components of your profile. It is the segment where you give details to people "who you are, what you do, and how you can help them". Stay away from posting a summary that looks like a resume with all your achievements, etc. People are more engrossed in who you are, so you can post personal things in the summary.
When making your summary, try to scatter your keywords so you can boost your chance of ranking high. In addition, always keep in mind that the purpose of the summary is to increase your credibility, so be sure to take your time in writing it.The first part of your summary should tell the people who your are. Thus, you have to write something about yourself. Communicate your objectives and the things you are passionate about. Continue your summary in a new paragraph to describe what you do, by describing who you help. Elaborate in this section but keep it concise. Then the last section is where you tell them how you can help them. Make sure to include your contact information here as well.
The fifth area in your profile that should contain your keywords is the "specialties" area. Instead of following a sentence format, try to list your specialties on top of each other. However, when adding your keywords to this field in this manner, you need to make sure to keep them readable and relevant.
Keywords are extremely important to increase your chances of getting to the top of the LinkedIn search results. These straightforward tips will ensure that your profile carries the right keywords in the right places. It will definitely be much to your advantage if your profile appears at the top of the LinkedIn rankings because this will increase your credibility as a business professional-likewise, this can undeniably assist you even land a top-notch, long sought-after job!
For more information about LinkedIn training, check out LinkedInfluence. I'm sure you'll find it very useful!
Article Source: http://EzineArticles.com/?expert=Mike_Zupp
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